Latest Episode
Lindsay Holden, Co-Founder of Odele Beauty
3 Lessons learned from this week's episode:
1. Master the Retail Metrics That Drive Growth
Understand the KPIs that retail buyers use to evaluate your brand and learn how to measure success beyond simply landing on the shelf.
2. Build Retail Partnerships That Last
Discover how collaborating with retailers, supporting promotions, and driving shopper demand can strengthen your retail relationships.
3. Increase Your Chances of Winning on the Shelf
Learn practical strategies to improve retail execution, boost sell through, and position your brand for long term success in stores.
Founder Blog
Former Target Buyer Reveals How She Built Odele Into a National Beauty Brand in Target, Ulta & Walmart
If you're wondering how to get your product into retail stores or how to grow your brand once you're on the shelf, Lindsay Holden's journey building Odele Beauty offers valuable...
Former Target Buyer Reveals How She Built Odele Into a National Beauty Brand in Target, Ulta & Walmart
Former Target Buyer Reveals How She Built Odele Into a National Beauty Brand in Target, Ulta & Walmart
|Roberta Townes
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Shelf Talk Book
Shelf Talks is the go-to guide for founders who dream of seeing their products on retail shelves. Inside, you’ll get practical steps, buyer-backed strategies, and real lessons from brands who’ve done it so you can pitch with confidence, perfect your product, and land the retail placement you’ve been working toward. Whether you’re just getting started or scaling to your next big store, this book gives you the roadmap to go from idea… to aisle.