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How to Build a Stronger Product Before Scaling Into Retail

Alysa Seeland, founder of FOND Bone Broth, shares how thoughtful product testing and customer feedback have helped her build a brand consumers love.

On this week's episode of Shelf Talks, she explains why taking big risks in small markets leads to smarter retail growth and stronger product launches.

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Shelf Talk Book

Shelf Talks is the go-to guide for founders who dream of seeing their products on retail shelves. Inside, you’ll get practical steps, buyer-backed strategies, and real lessons from brands who’ve done it so you can pitch with confidence, perfect your product, and land the retail placement you’ve been working toward. Whether you’re just getting started or scaling to your next big store, this book gives you the roadmap to go from idea… to aisle.

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